A l’origine du concept-store Trémière, la volonté de proposer des foulards « esprit de l’île de Ré » : le carRé.
At the origin of the Trémière concept-store, the desire to offer « Ré Island spirit » scarves : the carRé.*
(*a word game which takes up the word square and Ré in French)
C’est dans cette intention de création autour de son ressenti de l’île que la créatrice des foulards Âmulet, Joanna Braun, s’inspire de Ré.
La rencontre / The encounter
C’est lors d’un Apéro Filles spécialement ouvert à la gent masculine, évènement mensuel favorisant la rencontre et l’entraide à La Rochelle, que la créatrice entre en contact avec un membre de l’équipe de l’initiateur du projet du concept-store.
It is during a Girls’ Apero specially open to men, monthly event encouraging meeting and mutual assistance in the city of La Rochelle, that the designer gets in touch with a team member of the concept-store project initiator.
After severals meetings and exchanges with the different actors of the project, Joanna Braun propounds to Trémière scarves highlighting different aspects of the island.
Thus the squares of Ré « carRés » are born, silk pieces caressing with the wind. Seaside souvenirs inspired by the history of the place and the iconic rose Trémière*. (*the Hollyhock)
Leurs histoires / Their stories
Le « carRé » Elévation
The natural verticality of the hollyhock echoes the emersion force of this earth isolated by the waves. Saved by man by the elevation of bulwarks, lighthouses and its bicoloured steeple, the island of Ré signals its presence by the height and illuminates the traveler.
« Je vous délivre un foulard alliance d’âmes de l’île. »
It is the balance that is established between the constructions and the wild nature that arouses admiration. Become more accessible thanks to the bridge of La Rochelle, I hope that my interpretation of its « greatness » will inspire respect for this land of sun.
Le « carRé » History
Is is seen from the sky and its outline that the notion of island take on its full meaning.
The essence of the geographical place of the island of Ré and the organization of the life of the man around the presence of the ocean have inscribed its history in its foundations. « I deliver you a heart’s map of the island scarf. »
Le concept-store

Retrouvez les «carRés» Âmulet for Trémière en exclusivité sur l’îlot. Situé quai de la Chabossière à Ars-en-Ré, le concept-store Trémière se veut reflet de l’âme de Ré.
Find the «carRés» Âmulet for Trémière exclusively on the islet. Located Quai de la Chabossière in Ars-en-Ré, the Trémière concept store is meant to reflect the soul of Ré.
Les parutions / The publications
–> MONSIEUR, Le Point, Le Phare de Ré, Maisons CÔTE OUEST et MEN.
Thanks to journalists of medias quoted for their enthusiasm around the «carRé».
–> MONSIEUR, Le Point, Le Phare de Ré, Maisons CÔTE OUEST et MEN.